The reason why people buy links should be obvious by now to most of you. As a summary some buy links for the traffic it can bring to their site, some buy to increase their PageRank and some buy to make google see them associated with a frequently searched query phrase. If you want to read more on this please visit my post on selling links.
Some people that have been around for some time might have noticed the recent crackdown by Google on paid link publishers and advertisers. The internet community has divided itself in two camps because of this, one that is welcoming such actions from google and the other one that is calling them hypocrites. I am not here to point fingers at neither camp. The truth of the matter remains that links are still being sold and bought but not out in the open anymore.
If you have a site that has either good traffic or a nice PR then you can certainly find link buyers for it.
Depending on the traffic on your site, your PR or the theme (niche) of your site people might be willing to pay from $1 to a few hundreds dollars per month for a single link.
How do you find advertisers/sponsors for your blog ?
The easiest way that I have found is through the webmaster forums. Lots of people visit places like DP V7n and WMT on a daily basis to post their links offers or find such offers. In most forums you can find such deals in the "Buy Sell Trade" Business section.
For easier browsing the abbreviations used in the trade forums are WTB (=want to buy), WTS (=want to sell) and WTE (=want to exchange) so one can easily find niche specific offers using the appropriate abbreviations and the niche topic using the built in search (i.e. WTB travel).
Text link broker services
Finding your own advertisers is probably the most profitable way to sell links but it is time consuming. If you want to be free from the burden of finding advertisers for you sites there are professional services to do just that for you.
The way this usually works is:
- you submit your site for inclusion
- you copy and paste a code snippet in your sites pagess
- your site is evaluated to see if it is worth to display any text links
- after approval it is entered in a directory of publishers for prospective advertisers to see and purchase links
- when advertisers are interested you get a notification and approve their links which are automatically displayed on your site
- if you reach the minimum payout for the month you can withdraw your money with paypal or other means
I have tried numerous text link brokers in the past, some have not accepted my sites, some have not delivered any advertisers and that is why its worth to try a few and see which ones are working for you.
The two automated link selling programs that I have used successfully in the past are Text Link Ads and Direct Link Ads.
What services have you successfully used ?